About the brand

KT jewellery is founded by sisters Katerina and Tereza, who design and handcraft delicate rings, earrings, chokers, necklaces, bracelets, and earcuffs. Each piece reflects a balance of quality, everyday wearability, and accessible pricing—without compromising individuality or the sense of a personal story behind every design.

Campaign goal

The aim was to create a full bank of visual content from a single shoot that would cover the brand’s summer communications. The collaboration took place in May, with final assets delivered by the end of the month—providing KT jewellery with a consistent visual foundation for the following 3–4 months.

Target audience

While officially aimed at women of all ages, the brand naturally connects most with younger women drawn to individuality, craftsmanship, and local labels over fast fashion. Their audience values subtle aesthetics and a sense of intention behind what they wear.

Creative concept

The visual approach was rooted in natural light—particularly sunlight—to highlight contrast, softness, and shine. This mix of elements is intrinsic to the brand’s visual identity: refined, feminine, and quietly radiant. The content was designed to feel effortless yet elevated, in line with KT’s evolving visual language.

Deliverables

The project resulted in 4 short-format videos (under 10 seconds) and up to 40 still images. The videos were minimal and product-focused, with emphasis on detail and light. The photography leaned into UGC-inspired composition while maintaining professional polish and brand coherence.

Collaboration & challenges

Without an established brand guide, much of the visual identity existed intuitively in the founders’ minds. The final output helped articulate that aesthetic more clearly—providing not just assets, but also a visual reference point for the brand’s future communication.

Distribution

The content is still in use more than a year later, proving its timelessness and quality. The jewellery is positioned as seasonless, and the sunlit, airy visuals allow for versatile reuse—always aligned with the emotional tone of the brand.

Strategic impact

The collaboration helped KT jewellery clarify and codify its visual world. Beyond filling a seasonal content gap, the work shaped the tone and standard for future campaigns and creative direction.

Motion

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