About the brand

Kanaanbag is a family-owned brand of leather bags and backpacks, founded by a mother and daughter duo. Rooted in a long-standing family tradition of leatherwork—dating back to collaborations with Tomáš Baťa—the brand blends craftsmanship with storytelling. Stylistically, Kanaanbag draws on retro influences, handcraft, and timeless design.

Campaign goal

The objective was to create a set of visual assets for social media, the website, advertising, and print—capturing the brand’s core values of quality, craftsmanship, personal heritage, and feminine strength. Each collaboration delivers content that sustains the brand’s communications across all platforms for approximately three months.

Target audience

Women aged 25 and above with a deep appreciation for fashion, craftsmanship, sustainability, and local production. These are clients who seek more than product—they seek narrative, emotional connection, and thoughtful design.

Creative concept

Visuals are built around the brand’s nostalgic tone—rich retro colors, grainy textures, and carefully chosen locations that evoke memory such as aged doors, raw materials, and patinated walls. Products are styled within scenes that reinforce the brand’s story. Each shoot spans multiple settings, allowing for varied yet cohesive outputs across product, lifestyle, and editorial content.

Deliverables

Each collaboration typically results in a complete bank of photographs for the feed and website, Reels and Stories for Instagram, visuals for online advertising, assets for printed materials, and short-form video clips, often with creative direction and editing included. The content supports a three-month editorial cycle and ensures consistency across all brand touchpoints.

Collaboration & challenges

At the beginning, the brand lacked a clearly defined aesthetic. Through close collaboration, a distinctive visual tone was developed—grounded in retro elements—which now underpins Kanaanbag’s identity and strengthens its authenticity.

Distribution

The content is used consistently across Instagram, the website, digital advertising, and print. The brand maintains a unified and memorable visual presence through every channel.

Strategic impact

The collaboration has shaped a cohesive visual identity that expresses the essence of Kanaanbag—heritage, craftsmanship, femininity, and timeless elegance.

Motion

Still