La Formula is a handcrafted home fragrance brand creating candles, diffusers, and sprays that elevate everyday moments. Rooted in a love for scent, detail, and domestic aesthetics, the brand stands out for its original fragrance compositions, minimalist design, and commitment to natural ingredients and sustainability. Every product is designed to turn daily rituals into small, fragrant experiences.

Campaign goal

La Formula approached us with the need for a comprehensive image library to support their Instagram, website, and broader communication. We began with a light content audit—identifying missing visual types, underused messaging areas, and defining the emotional tone the visuals should evoke.
The goal was to strengthen the brand’s visual language, broaden the scope of its content themes, and build a timeless, consistent foundation aligned with the founder’s vision.

Deliverables

We’ve built an ongoing collaboration, with new content produced every two months. The scope includes:

– Product photography for the website
– Lifestyle imagery showing candles in use at home
– Mood-driven visuals for social media
– Reels that capture atmosphere, usage, and detail
– Behind-the-scenes photography of the founder working with the candles

Each shoot also includes moodboard development and content suggestions tailored to the season, brand aesthetic, and current communication priorities.

Creative concept

The visuals are guided by a warm, feminine minimalism—domestic intimacy, soft light, and emotional tone. The intention is not just to show products, but to evoke a sensory world around them. The result is a visual identity that feels curated, gentle, and emotionally resonant.

Strategic impact

Each shoot yields around 100 edited images and several Reels, providing content that’s actively used across Instagram, the website, and ad campaigns. The creative direction established a flexible yet distinctive visual tone—supporting brand storytelling and reinforcing La Formula’s identity with consistency and depth.

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VONTREE CANDLE is a Czech brand creating high-quality, eco-conscious candles that go beyond fragrance to support meaningful causes, including charitable initiatives and the deaf community. Each candle is crafted with care for the environment, aesthetics, and the intimate atmosphere of home.

Campaign goal

The goal was to create a visual story that captures the sensory and emotional world of VONTREE CANDLE—candles as part of daily rituals, as companions to quiet moments, and as carriers of warmth and intention. The content needed to evoke the feeling of “home,” while reflecting the brand’s nature-focused and minimalist identity.

Creative concept

The visual direction focused on natural light, gentle tones, and interior scenes that feel lived-in and relatable. The aim was to create imagery that not only highlights the candle as an object but allows the viewer to project themselves into the moment—through atmosphere, texture, and subtle emotion. The aesthetic aligns with the brand’s calm, nature-rooted values and prioritizes authenticity over staging.

Deliverables

The content package included approximately 40 photographs showcasing candles in intimate settings, as well as close-up compositions that highlight texture, material, and light. It also included 4 Reels videos focused on the mood, use, and sensory rituals connected to the candles. A shared moodboard served as the foundation for the overall direction and tone of the visuals.

Distribution

The visuals were published across the brand’s Instagram feed, Stories, and Reels, and became an integral part of its summer season campaigns—helping to build a coherent and emotionally resonant identity.

Strategic impact

The collaboration allowed VONTREE CANDLE to deepen the visual storytelling around its values—ritual, simplicity, and emotional connection. The result was a collection of imagery that not only showcased the product but created space for the customer’s imagination, anchoring the brand in a feeling of presence and intention.

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LoveÉcru is an online concept store offering a curated selection of design-led objects for the modern home. Its range includes stainless steel cookware, ceramics, cutlery, candles, mirrors, and decorative accents. Each piece blends timeless elegance with contemporary form, with a consistent focus on quality, materiality, and visual harmony.

Campaign goal

The goal was to create a versatile library of visuals for use across Instagram, the e-commerce site, Stories, and ad campaigns. The content needed to be seasonless and long-lasting—supporting the brand’s storytelling year-round.

Target audience

LoveÉcru speaks to individuals who are attuned to style and design culture, and who care deeply about the mood and aesthetics of their home. Typically women, they seek out objects that reflect their taste, elevate everyday rituals, and contribute to a sense of calm and refinement in their space.

Creative concept

The collaboration began with a moodboard, carefully refined in alignment with the brand’s tone. The resulting visuals leaned into softness and detail, capturing atmosphere over product in a way that feels elevated and editorial. Seasonal touches, like subtle Easter motifs, were introduced to extend usability across different campaign moments—without losing the brand’s timeless appeal.

Deliverables

The final output included around 40 photographs and 4 short Reels videos. The content was tailored for use across Instagram feed and Stories, product pages, and performance marketing. Reels included moments like unboxing, adding a human touch and enhancing the brand’s approachability.

Collaboration & challenges

The process ran smoothly thanks to clear creative alignment and upfront planning. The client was pleased with the outcome, which resulted in an ongoing working relationship and additional collaborations.

Distribution

Shot indoors and styled without seasonal markers, the content remains relevant and in rotation throughout the year. Its longevity lies in its neutrality and emotional tone, making it usable across platforms and moments.

Strategic impact

The collaboration evolved into a lasting creative partnership. Beyond supporting a single launch, the visuals helped define the tone of future collections—and deepened the brand’s narrative consistency across touchpoints, incl. paid channels.

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