About the brand
La Formula is a handcrafted home fragrance brand creating candles, diffusers, and sprays that elevate everyday moments. Rooted in a love for scent, detail, and domestic aesthetics, the brand stands out for its original fragrance compositions, minimalist design, and commitment to natural ingredients and sustainability. Every product is designed to turn daily rituals into small, fragrant experiences.
Campaign goal
La Formula approached us with the need for a comprehensive image library to support their Instagram, website, and broader communication. We began with a light content audit—identifying missing visual types, underused messaging areas, and defining the emotional tone the visuals should evoke.
The goal was to strengthen the brand’s visual language, broaden the scope of its content themes, and build a timeless, consistent foundation aligned with the founder’s vision.
Deliverables
We’ve built an ongoing collaboration, with new content produced every two months. The scope includes:
– Product photography for the website
– Lifestyle imagery showing candles in use at home
– Mood-driven visuals for social media
– Reels that capture atmosphere, usage, and detail
– Behind-the-scenes photography of the founder working with the candles
Each shoot also includes moodboard development and content suggestions tailored to the season, brand aesthetic, and current communication priorities.
Creative concept
The visuals are guided by a warm, feminine minimalism—domestic intimacy, soft light, and emotional tone. The intention is not just to show products, but to evoke a sensory world around them. The result is a visual identity that feels curated, gentle, and emotionally resonant.
Strategic impact
Each shoot yields around 100 edited images and several Reels, providing content that’s actively used across Instagram, the website, and ad campaigns. The creative direction established a flexible yet distinctive visual tone—supporting brand storytelling and reinforcing La Formula’s identity with consistency and depth.
Motion
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