About the brand
VONTREE CANDLE is a Czech brand creating high-quality, eco-conscious candles that go beyond fragrance to support meaningful causes, including charitable initiatives and the deaf community. Each candle is crafted with care for the environment, aesthetics, and the intimate atmosphere of home.
Campaign goal
The goal was to create a visual story that captures the sensory and emotional world of VONTREE CANDLE—candles as part of daily rituals, as companions to quiet moments, and as carriers of warmth and intention. The content needed to evoke the feeling of “home,” while reflecting the brand’s nature-focused and minimalist identity.
Creative concept
The visual direction focused on natural light, gentle tones, and interior scenes that feel lived-in and relatable. The aim was to create imagery that not only highlights the candle as an object but allows the viewer to project themselves into the moment—through atmosphere, texture, and subtle emotion. The aesthetic aligns with the brand’s calm, nature-rooted values and prioritizes authenticity over staging.
Deliverables
The content package included approximately 40 photographs showcasing candles in intimate settings, as well as close-up compositions that highlight texture, material, and light. It also included 4 Reels videos focused on the mood, use, and sensory rituals connected to the candles. A shared moodboard served as the foundation for the overall direction and tone of the visuals.
Distribution
The visuals were published across the brand’s Instagram feed, Stories, and Reels, and became an integral part of its summer season campaigns—helping to build a coherent and emotionally resonant identity.
Strategic impact
The collaboration allowed VONTREE CANDLE to deepen the visual storytelling around its values—ritual, simplicity, and emotional connection. The result was a collection of imagery that not only showcased the product but created space for the customer’s imagination, anchoring the brand in a feeling of presence and intention.
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